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ICO Analysis : BLUZELLE

The rapid development of blockchain technology is increasingly changing the way data is exchanged through the use of decentralized applications (dApps). dApps constantly exchange large amounts of data that need to be stored and managed. However, the existing blockchain platforms (i.e. Ethereum) are unable to store and manage data due to lack of space. While Filecoin and Storj are leading the way in file storage and management, there is no clear leader in this space. To meet that need, Bluzelle has created a scalable, on-demand, decentralized database service for dApps. Without a decentralized database like Bluzelle in place, dApps cannot run efficiently and scale widely.

Token

Bluzelle's platform is fueled by 2 tokens: For the crowdsale, people will buy BLZ tokens. BLZ and BNT tokens can be exchanged through Bluzelle's token portal. BLZ token holders create value by converting to BNT and using it to pay for services on the Bluzelle platform. According to the draft, 55% of the capital raised (including pre-sale/public sale) will go towards research and development (R&D), 20% towards sales and marketing, 10% towards network costs, 10% towards operations, and the remaining 5% towards accounting, legal and compliance. BLZ tokens are worth $0.1181 per BLZ token. The sale is limited to 500,000,000 BLZ – approximately $19,500,000. The company plans to list BLZ tokens on major crypto exchanges.

Development Team

Bluzelle's core team consists of seasoned professionals with deep experience in developing dApps. Compared to most ICOs, Bluzelle's core team and advisory board are top-notch. The company’s CEO, Pavel Bains, has over 15 years of experience in operations, digital technology and finance. Previously, Pavel co-founded Storypanda, a digital book platform that has produced critically acclaimed titles from DreamWorks, Warner Bros, Peanuts and more. Pavel has also held the GM and CFO positions at video game studios, including seven Disney studios across four continents, 350 people and $150 million. The company's CTO, Neeraj Murarka, is a computer systems engineer and architect with over 20 years of experience. Neeraj has worked for Google, IBM, Hewlett Packard, Lufthansa, and Thales Avionics. Neeraj's projects include: rekeying a modified Android operating system for retail markets; UDP multicast satellite-based systems; design, development of safety systems, and FFA approvals for Airbus and Boeing. Neeraj is also the fourth employee of the acquired Blockchain company, Zero Block. The rest of the team consists of 5 senior developers, QA specialist, sales manager and product development associate. The advisory team consists of 9 technology heavyweights from companies like Facebook, Paypal, Linkedin, Ripple and more. The company's early-stage investors include several VC firms such as: Global Brain, True Global Ventures, Lun Partners, and Kenetic Capital

Investment details

Bluzelle presents a speculative buying opportunity for investors interested in long-term capital appreciation. Recognized by the World Economic Forum (WEF) in 2017, Bluzelle is considered one of the rare ICOs among the pioneering technology companies. The quality of the company’s team, technological capabilities, market size, and vision are not things you often see in the ICO space. Additionally, the company is backed by well-known venture capital firms – a strong signal of future potential and another rare quality. Overall, Bluzelle has the potential to play a pivotal role in blockchain infrastructure. The company’s decentralized database services have the potential to meet significant demand for blockchain technology advancement in enterprise use cases. Additional note: WEF’s “Tech Pioneer” awards are carefully selected – previous winners include AirBnB, Google, Kickstarter, Spotify and Palantir.


Risks of investment

Pioneers in traditional database management and cloud services can easily create new products and teams for decentralized database services including: Oracle, Alibaba, Microsoft and RedHat. In short, Bluzelle's solution lacks defensive positioning - no IP barriers. The company’s token system could cause some issues as large enterprise customers come on board. While the company is providing database services for blockchain infrastructure, there doesn’t seem to be a clear reason for the need for a “token.” The company faces direct competition from Wolk, a distributed database service provider that has achieved a feat for ICO- pioneers.

Growth potential

The market size for Bluzelle's database services is huge and growing rapidly. The cloud database and DbaaS database market is expected to grow at a CAGR of 67.3% to 14.05 billion by 2019. +3 The Enterprise Ethereum Alliance (EEA) is a large consortium of over 105 members: Deloitte, JP Morgan, Toyota, Microsoft, UBS, Cisco, BP, MasterCard, Samsung, and more. All EEA members are developing enterprise-focused Dapps powered by Ethereum. Bluzelle has a great opportunity to become a database service provider for the EEA as the company is already working with some of its core members. +3 In addition to developing database services, the company has successfully pitched other blockchain initiatives in the past. Previously, the team created multiple KYC products for major banks (HSBC, etc.), a blockchain-based insurance application for KPMG, and also assisted Deloitte in integrating the Ripple distributed payment system. That is, the company has proven itself to be a securer for major clients/partners. +2 In the early stages, the company is pushing for a global reach with offices in both Singapore and North America. While North America is a large market with potential enterprise customers, Asia is a larger and booming market where countries are creating priority blockchain initiatives, namely: China, Japan, Singapore and South Korea. +2 While Bluzelle is facing certain challenges, the company has the potential to become the “Oracle” of the blockchain industry. With a strong team, expertise in blockchain technologies, and a clear vision, Bluzelle has the potential to become a key player in the blockchain infrastructure. With a lack of direct and indirect competition, the company has charted a significant path for growth. In addition to being named a Technology Pioneer by the World Economic Forum, Bluzelle has also been named a Global Fintech 100 by H2 Venture—a positive sign for future potential. In this context, we believe a 7/10 score is warranted.

Investment details: Type: Crowdsale Symbol : BLZ Pre-ICO Sale : Completed Public sale : TBD – end of January/ beginning of February Accepted Payments : ETH Disclaimer : This information is provided as a personal blog, not as general information or investment advice. We are not responsible for your investment decisions.

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